When little league coaches aren’t teaching kids to get in front of grounders or choke up on the bat, they play a different role. We found that over 85% of youth baseball and softball coaches are parents with kids on the team. How can we leverage Father’s Day and highlight the more important job of coaching that happens in life?
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Russell Athletic has been the official sponsor and uniform provider of the Little League World Series for years. An event full of traditions and wild swings of emotion. Much like life. Written and voiced from the perspective of a little league player, Dear Coach tells the story of admiration and love that only the best coaches provide their players. One of commitment, hustle and heart.