Lawrenceburg, Indiana is lovingly referred to as Whiskey City. Which is great, because that happens to be where MGP distills the lion’s share of their spirits. That’s kind of how it got the name. But there’s another side of MGP’s reputation in town that would have some believe they’re a large, soulless behemoth. Which is not great and also not true. How can we showcase the exceptional people, products and places that make MGP such a colossal and important icon of the Lawrenceburg community?
–
Sometimes the simplest and most powerful solution is the one staring you in the face. And in Whiskey City, USA, what is staring back are the exceptional people, products and places that so carefully and consistently preserve a legacy dating back to 1857. In telling the true stories of those who live and work in Whiskey City, we told the story of MGP. A story of timeless character and hard-earned provenance.
OLV: Voices of Whiskey City
OLV: American Spirits. American Soul.
STILLS: Austin Walsh, Justin Clemons DRONE: Shaun Menary
DIGITAL: Prior to the campaign launch, we redesigned MGP’s primary digital destination. This included UX, content development and user testing.
RESULTS CASE STUDY