Most ad agency social content sucks. Unless of course we’re talking R/GA’s tweets. It contains even more potential-suck when the brief challenges to celebrate the company anniversary 😞. All of this is tragically ironic because that’s one of the many things we do so well for our clients, but sadly, suck at doing for ourselves. So, how do we get employees and clients to care about Callahan’s 40th Anniversary?
–
For 40 years, Callahan’s values played an integral role as part of the agency culture. But the truth is, these values are shared by lots of businesses, including those in our own community. So, to celebrate our 40th anniversary, we chose to celebrate anyone but ourselves. We gave away $40K to local businesses that inspire us and share some of those same values. You know, tooted someone else’s horn. 🥳
CASE STUDY
OLV: 1 of 4
SOCIAL
In 2020, twin brothers Tae-Vheon and Sae-Vheon Alcorn retired from the KU track team to focus on their futures. With a passion for entrepreneurship and a history of a million followers on Vine, they took that knowledge to found and run the online vintage clothing company The Vintage Hawks.
OLV: 2 of 4
SOCIAL
Leslie Kuluva created the LFK, or Lawrence Fucking Kansas, moniker while touring the country supporting her favorite bands. She would tag LFK anywhere she could to share her love and the spirit of Lawrence. LFK grew into a community-wide rallying cry, but Leslie’s part in the story got lost somewhere along the way.
OLV: 3 of 4
SOCIAL
Along with her husband Tim, Sherry Emerson works to inspire kids’ curiosity about animals. Pet World Experience partners with local schools to provide classroom pets and offers summer camps where kids ages 3-10 can learn about animals and nature firsthand. As a dual-license pet store and exotic animal shelter, they are uniquely positioned to cultivate compassionate curiosity among children.
OLV: 4 of 4
SOCIAL
Meg Heriford, owner/operator of the renowned Ladybird Diner, exemplifies generosity by nourishing as many people as possible, regardless of the ability to pay. During the pandemic, she handed out more than 60,000 free sack lunches with the help of donations and volunteers from the community.
Each film and the corresponding vlogs were produced in collaboration with Two Seam Films.
CREATIVE PRODUCER - Jon Hardesty and Jennifer Anshutz
DIRECTOR - Michael Martin
DP - Anthony Ladesich
EDITOR - Michael Martin
COLOR - Justin Roberts
SOUND MIXER - Danny Bowersox
AUDIO - Primary Color Music