You don’t need to live in Kentucky or Scotland to make great whiskey. In fact, some of the best spirits in the world are made in Indiana. Hell, just Google brands that are made at MGP and you’ll find a whiskey list full of proof. But in an industry that is still a bit tight-lipped about its practices, how can we show up-and-coming craft distillers that nobody brings a distiller’s unique vision to life like MGP?
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Home is not just where you live, it’s who you are. Spirit of Home ventures to distilleries across the U.S. to feature the people, places, and passion behind some of the many brands sourcing from MGP. Because no matter where they come from, their unique vision is the most important ingredient.
BRECKENRIDGE DISTILLERY • Breckenridge, CO
ST. GEORGE DISTILLERY • Alameda, CA
Each film was produced in collaboration with some of the wonderful and badass brains at Bruton Stroube.
AGENCY PRODUCER - Stacey Cooper for Not Pictured
PRODUCER - Matt Siemer
STORY PRODUCER - Elise Andert
DIRECTOR - Dustie Carter
DP - Mike Dalton (Breckenridge and St. George), James McKenzie (Milam & Greene and St. Augustine)
EDITORS - Woody Chapman (Breckenridge and St. George), Jazzy Kettenacker (Milam & Greene), Bret Hoy (St. Augustine)
COLOR: Clark Griffiths
AUDIO - Mark Bartels
POST PRODUCTION SUPERVISOR - Sunshine Clay
The campaign launched with a custom landing page that houses the full-length documentary films of each distillery. In addition to the four films, the site captures leads and encourages traffic to the parent site through global navigation for more information about sourcing spirits from MGP.
MILAM & GREENE DISTILLERY • Blanco, TX
ST. AUGUSTINE DISTILLERY • St. Augustine, FL