Company gift giving can be wasteful and not create the impact intended. For ad agencies who send out thank you gifts to their clients during the holidays, there’s additional pressure to deliver something memorable that reiterates the value we bring to the brands we’re entrusted with. So we asked ourselves, how do we communicate the core tenets of why we hate sheep but love working with our clients?
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As mascots go, a sheep is a pretty funny one. At Sullivan, Hidgon & Sink it was an important icon for the brand and helped us stand out from the herd. So, when it came time to deliver another quirky and engaging client gift it served as the perfect piece to the holiday puzzle. We introduced Sheepy to our clients during the fictional and festive Happy Sheepsgiving holiday time. A laser-cut poster covered with various agency tenets and values. Once our clients put it together, they had a miniature replica of our office mascot. But more importantly, a fun reminder of all the sheep we slay for their brands. Plus, it was 100% recyclable if they hated it.